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Free UTM URL Builder Online

Create campaign tracking URLs with UTM source, medium, campaign, term, content, and custom parameters. Build encoded links directly in your browser.

100% FreeNo Signup RequiredPrivacy Friendly
Privacy note: this tool builds URLs locally in your browser. Your entered campaign values are not sent to a ToolsPoint server by this page. Avoid entering passwords, private keys, payment data or other confidential information into online utilities.

Enter the page visitors should open, such as https://www.example.com/product

Where the traffic comes from, for example google, newsletter, or social

Traffic channel, such as cpc, email, social, or banner

A name that identifies the promotion or campaign

Useful for paid search keyword or targeting details

Differentiate links, buttons, ads, or creative versions

Add extra name/value pairs for analytics, testing, affiliate tracking, or other URL requirements.

0 parameters added · 0 characters

UTM URL Builder Online

A UTM URL builder helps you create campaign tracking links by adding structured parameters to a destination URL. This free online UTM builder supports utm_source, utm_medium, utm_campaign, utm_term, and utm_content, plus custom parameters when your campaign needs additional tracking values.

Use the tool for marketing campaigns, email links, social media posts, paid search landing pages, newsletters, affiliate links, QR codes, content promotion, and website analytics. Values are URL encoded automatically so spaces and special characters can be represented safely in query parameters.

Whether you are building a campaign URL for a US audience, a UK campaign, or an international website, the same basic UTM structure can help keep traffic labels consistent. The tool works in modern browsers and creates the link locally on your device.

How to Build a Campaign Tracking URL

  1. Enter the destination page URL.
  2. Add a campaign source such as google, newsletter, facebook, or another traffic source.
  3. Add a campaign medium such as cpc, email, social, or banner.
  4. Enter a campaign name that identifies the promotion.
  5. Optionally add campaign term, campaign content, and custom parameters.
  6. Copy or download the generated URL.

UTM Parameters Explained

utm_source identifies the traffic source. utm_medium describes the marketing channel. utm_campaign groups visits under a campaign name. utm_term can describe a paid-search keyword or targeting value, while utm_content can distinguish different ads, buttons, or links in the same campaign.

URL Encoding and Existing Query Parameters

The builder encodes parameter names and values before adding them to the URL. Existing query parameters are preserved, new parameters are separated correctly with &, and a URL fragment such as #section stays at the end of the final link.

Useful for Marketing and Analytics Workflows

This campaign URL generator can be used when you need a quick UTM link for email marketing, social campaigns, paid advertising, content distribution, analytics testing, or link tracking. It does not send campaign data to a remote processing service and it does not itself report visits or measure campaign performance.

Frequently Asked Questions

What is a UTM URL builder?
It is a tool that adds campaign parameters to a destination URL so traffic can be identified consistently in analytics systems.
Can I add custom URL parameters?
Yes. Add as many custom parameter name and value pairs as needed. Each value is URL encoded before the final link is created.
Does the tool encode spaces and special characters?
Yes. Parameter names and values are encoded with standard browser URL encoding so spaces and reserved characters are represented safely.
Can I use a URL that already contains a query string?
Yes. Existing query parameters remain in place and the new tracking parameters are appended with the correct separator. URL fragments remain at the end.
Is the UTM builder free and does it require an account?
Yes. The tool is free to use and no account or sign-in is required.
Does this tool guarantee better campaign results or search rankings?
No. It creates tracking URLs; campaign performance and search visibility depend on many other factors.